Marketing that feels like a homecoming — not a hustle and grind

1:1 Marketing Mentorship workshops led by former Head of Marketing for Formula 1 and Business Director in advertising and branded content. For values led businesses and public facing individuals who want to grow without abandoning themselves.

You’ve built something meaningful. You care about your craft. You’re here to make impact, as well as sustainably scale your reach and income.

But when it comes to marketing & promotions? It can feel like:

  • Shouting into the void

  • Forcing yourself to “be consistent”

  • Performing instead of being authentic

  • Trying to do all the things because experts online say you should

And somewhere along the way, the spark goes out.

Book a free discovery call
 
 

17 years working for iconic global brands

I’m Tanya — a marketing mentor and board advisor, who is also an AC Certified Coach.

I have to pinch myself when I look back on my career so far…

From landing my first job straight out of university at Columbia Records (Sony Music) followed by Geffen Records (Universal Music). Marketing artists including Calvin Harris and Mark Ronson.

To my years in advertising and branded content as a Business Director, leading campaigns for Sainsbury’s, O2, Virgin Media and more.

To breaking boundaries in Formula 1 as Global Head of Marketing Partnerships and Events. Connecting the sport into popular culture and collaborating with Will Smith, Lewis Hamilton, Millie Bobby Brown and more. Reaching hundreds of new fans each year through my strategy. Plus co-creating the sport’s We Race As One ESG platform.

unsplash-image-MMJx78V7xS8.jpg
 

After a miscarriage in 2021, I walked away from my glittering and award winning 14 year corporate leadership career. My grief making me see that the life I was living wasn’t the life I truly wanted.

Since leaving corporate to found my own business from my heart, I have worked with Fortune 100 & FTSE 100 organisations, globally broadcast sports and professional athletes co-creating values led strategies of impact.

Plus coaching and advising C Suite in major entertainment brands, high profile Editor in Chiefs of media organisations, musicians, content creators, small business owners and more.

I’m passionate about sharing what I know with people doing work that really matters in the world. No gatekeeping over here.

Explore Working Together

let’s create a Marketing, content & promotional strategy that feels like coming home

 
 

You’re not “bad at Marketing”…

You’ve been trying to fit yourself into strategies that weren’t built for YOU — and the heart, depth, humanity and impact that you create in the world.

Let me help you find another way, one that is authentic to you….

Marketing Mentorship

Where through one off of monthly workshops exclusive to you and your team, led by a former global Head of Marketing for Formula 1. We will explore a marketing strategy and execution plan that feels joyful, easeful and deeply YOU.

  • Rooted in authenticity and impact.

  • Deeply connected to your ideal audience.

  • Designed to not burn you out.

  • Not one-size-fits-all — entirely built around you.

Together we’ll uncover:

  • Your core message

  • Your unique voice + story

  • Clarity on the audience you’re here to serve

  • The channels that feel joyful, not draining

  • The cadence that supports your nervous system

By the end, you’ll walk away with:

  • A personalised, strategic marketing plan

  • Clear content themes + messaging pillars

  • A promotional rhythm that nurtures your audience

  • Systems to bring speed and ease in

  • Confidence to show up in a way that feels good

  • No more guessing or pushing — just flow + clarity

 
Book a Free Connection Call

what this looks like:

Option 1: Strategy Half Day

A 4 hour immersive workshop (online or in person in London UK) plus 1 month of high touch WhatsApp or email support to keep accelerating the progress. We will deep dive strategically to workshop and map your personalised strategy. You’ll leave with a living, breathing and easeful to execute marketing plan — not a cookie cutter template.

investment: £1,500

Option 2: Monthly Mentorship

2 hour monthly workshop for continued strategic, creative and executional mentorship. Plus high touch WhatsApp or email support inbetween. Each month we will refine the plan together based on audience trends, what’s working, what’s changing, and what feels right for your nervous system, your audience and this season of business.

investment: £700 per month

Each workshop will be bespoke designed by me to fit your brief of what you want to achieve in our time together. With the investment for each option including this time in preparation.


This mentorship is perfect for you if:

You want to grow your business without burning out

You’re done with forcing or faking it and want to step into your authenticity

You’re overwhelmed by being told what you should be doing in marketing

You crave direction, clarity and consistency

You want to create marketing that speaks directly to your audience


What makes this different

This isn’t about hacks, hustle or “should’s”. We build your authentic marketing through:

Personalised workshopping

Messaging that lands

Audience connection that builds trust

Strategy you can actually sustain

We won’t force you into a system — we will build a system around you, your values, and the people you’re here to serve.

Marketing becomes magnetic not because you shout louder, but because you become clearer, truer, and more you.


Our next step to explore this together

Before you say YES, it’s important to make sure we’re a good fit. Book a free 30 minute no obligation exploratory call and let’s explore what you need right now — softly, gently and with no pressure.

Book your exploratory call
 

“We recently booked as session with Tanya, who is a flipping amazing marketing expert!

She worked with us to develop and craft a more coherent and focussed approach that plays to our different strengths (and weird special interests).

Working with Tanya was really motivating and helpful and we came away with a fresh perspective and tools to help us move forward in our own way.

Thank you Tanya for your support, guidance and supreme wisdom.

If you work in the death / griefy world and run your own business, we wholeheartedly recommend Tanya to help you shape your approach!

Katy & Lindsey Vigurs, Dead Good CIC

 
unsplash-image-uwSJ-NY_a14.jpg